Hotel roles have included regional director, Best Western Hotels (UK), national marketing committee member, Best Western Hotels and group deputy general manager for a small group of hotels in the Midlands.

For over 12 years, Malcolm has been an associate lecturer at the University of Plymouth, supporting undergraduates on the hospitality and tourism pathway.

He achieved Chartered Marketer status with the Chartered Institute of Marketing in 1999 and is a Fellow of the Institute of Hospitality.